Performance Marketing Specialist – Google Ads

Company Description

Papcorns is a mobile app studio committed to developing design-oriented scalable products. Our apps reach more than 10 million people, consistently top-ranked and featured by Apple and Google. We believe companies are just like people and only strive when they have a strong core of principles. Here at Papcorns, we strive to develop cutting-edge AI-powered mobile apps.

We are currently building mobile apps focused on AI, Utilities, Music and Photo & Video categories. This is a full-time hybrid role based in Istanbul, Turkiye, with flexibility for some remote work.

Some of your responsibilities

• Own and scale Google Ads campaigns end-to-end including Web-to-App, UAC, App Campaigns, Search and Display as the primary growth channel.
• Build and optimize advanced campaign structures, bidding strategies, audience segmentation, and automation flows within Google Ads ecosystem.
• Manage the full Google campaign lifecycle: from setup to budget optimization and performance reporting.
• Own the marketing analytics pipeline: ensure accurate tracking, reporting, and interpretation of campaign data via Firebase, Google Analytics, and attribution tools.
• Continuously run A/B tests on bidding strategies, and audience segments to identify and scale winning approaches.
• Collaborate with product managers and data teams to align Google Ads strategies with business goals and in-app events.
• Provide insightful analysis of campaign performance and translate results into actionable optimization strategies.

What we look for

• Bachelor's Degree in a related field.
• Deep expertise in Google Ads - Web-to-App, UAC / App Campaigns, Search, Display
• 3+ years of experience in performance marketing, with at least 2 years focused specifically on mobile apps or gaming.
• Proven track record of scaling Google App Campaigns across multiple international markets.
• Strong command of mobile attribution and analytics tools: Firebase, AppsFlyer, Google Analytics.
• Google Ads certifications are a strong plus.
• Outstanding analytical skills with the ability to make fast, data-driven decisions.

What's in it for you?

• Competitive Salary
• Optional Work From Home Opportunity 3 Days a Week
• Meal & Commute Compensation
• Private Health Insurance
• Birthday Leave
• Access to Online Courses
• Tech Gear

What's it like to work at Papcorns?

• Be part of a passionate and driven team where everyone's ideas are valued.
• Work on products used by millions of people around the world.
• Access to various learning & development opportunities.

What does the recruitment process look like?

• Application Review: We will carefully review your CV to evaluate your accomplishments and qualifications.
• Interview: A 30-minute Google Meet interview with our co-founders to discuss your experience, expectations, and potential synergies.
• Case Study: A practical project relevant to Google Ads performance marketing to demonstrate your proficiency.
• Technical Meeting: An in-depth Google Meet session with our team lead focused on Google Ads strategy, campaign structure, and analytics.
• Final Decision: Within a few days, we will inform you of our decision.