Performance Marketing Manager

Company Description
Papcorns is a mobile app studio committed to developing design-oriented scalable products. Our apps reach more than 10 million people, consistently top-ranked and featured by Apple and Google.We believe companies are just like people and only strive when they have a strong core of principles. Here at Papcorns, we strive to develop cutting-edge AI-powered mobile apps. 

We are currently building mobile apps focused on AI, Utilities, Music and Photo & Video categories.This is a full-time hybrid role for a Performance Marketing Manager. The role is based in Istanbul, Turkiye, with flexibility for some remote work.

Some of your responsibilities

• Manage marketing campaigns across multiple platforms such as Facebook, Google, TikTok and other ad networks by data-driven decisions.
• Collaborate with the creative team to provide KPI insights to produce new key creatives.
• Collaborate with product managers and data teams to align marketing strategies with business goals.
• Build and optimize advanced campaign structures, audiences, and automation flows.
• Drive creative strategy by partnering with the design team, providing data-backed insights, and testing new creative angles
• Own the marketing analytics pipeline: ensure accurate tracking, reporting, and interpretation of campaign data
• Ability to report, analyze and understand data
• Continuously A/B test and try to find new approaches based on the result
• Implement successful optimization strategies based on reported data
• Collaborate with the creative team to provide KPI insights to produce new key creatives
• Provide insightful analysis of campaigns and their result

What we look for

• Bachelor’s Degree in related fields
• Expertise in Google UAC & Search, FB App & Web Ads, Tiktok App & Web
• 4+ years experience in digital marketing (At least 2 years of experience in specifically Mobile Apps & Gaming industry experience)
• Proven track record of scaling UA campaigns across multiple international markets
• Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics, etc)
• Outstanding analytical skills to make data-driven decisions

What’s in it for you?

• Competitive Salary
• Optional Work From Home Opportunity 3 Day a Week
• Meal & Commute Compensation
• Private Health Insurance
• Birthday Leave
• Access to Online Courses
• Tech Gear

What it’s like to work at Papcorns?

• Be part of a passionate and driven team where everyone’s ideas are valued
• Working on products used by millions of people around the world.
• Access to various learning & development opportunities

What does the recruitment process look like?

• Application Review: We will carefully review your CV to evaluate your accomplishments and qualifications.
• Interview: A 30-minute Google Meet interview with our co-founders will be conducted to discuss your experience, expectations, and potential synergies. This will help us determine how we can collaborate effectively.
• Case Study: You will be provided with a project relevant to the position, which you will complete to demonstrate your proficiency and practical knowledge.
• Technical Meeting: A Google Meet session with our team lead will be arranged for you to engage in in-depth discussions on technical topics that align with your expertise. You will be asked specific questions to further showcase your technical skills.
• Final Decision: Within a few days, we will inform you of our decision regarding your suitability for the role.